
Another example i found was not overally because the typeface but the idea behind grabbing the viewers attention, it's quite comical. Walking past this will instantly catch your eye due to scale of the piece, the use of uppercase it's quite loud. the question asking." Am I wasting my time talking to you.' which i found quite ironic, the majority of people or in fact it maybe just me walk past billboards or posters, take a glance then most of time just walk past and not taking away any interest in what i have just seen. In a designers/company view this would be a waste of time. Or another example would be when people are trying to sell you things in the street and you just walk by, this is cutting out the middle man which is quite amusing.

Above I found an image, my connotation of this immediately was lead to the recent french connection ads, I certain that the same typeface has been used for both posters, also the photography style is similar, they are quite realistic full of motion no particular posing a shabby chic style. Also the positioning and sizing of the type is literally spot on with french connection. Dominating the page, white fill colour and uppercase. It was hard for me to see this poster as anything else but french connection.
No comments:
Post a Comment