Wednesday 28 September 2011

Serene yet strong... (initial ideas)

"Serene Yet Strong.." As i mentioned before I initially wanted to show the contrast in the comparisons made in this short poem, using differing type and sizes to emphasise this, Earlier when I mentioned Computer arts magazine's latest issue it featured an article on the top 5 must have fonts and in that was knockout, which i have chosen to use for the stronger words such as 'Strong,' 'Sedate' and 'Violence.' These words should not be underestimated so knockout is ideal, it doesn't show violence and strong, just helps portray this. For example the word violence   you could of used a sharp edged type to reference a knife maybe whereas using knockout still shows boldness and has a strong structure. I have also used uppercase lettering to emphasis this and contrast well to Garamond which I have chosen for the more positive wording used. Garamond is more classic typeface which was created in the 1500's, I wanted to express the Thames as art but not a contemporary piece for the obvious fact that it has been there for years! So using a formal serif type portrays the traditional and classic style of the thames and contrasted with 'Knockout' a contemporary typeface, subtly expresses that the negative wording of the thames 'is our fault' a 'unresolved new issue.' The font used for the 'linking words?' are set in 'Elegant Light' a font downloaded from dafont.com as this are non-important words I wanted to take them out of the spotlight and used a much thinner uppercase type so that it was still legible however did not distract away from the main comparison. I chose a turquoise colour for the background which I am not completely sure on, to relate to Thames but in a more upbeat tone, rather than the actual colour of the thames as it would be too dull, this colour worked well with the white and black as it brings them both out. However I haven't played around with colouring so I may decide something completely different.
Interim Crit (feedback)
  • Thinner stroke lines used, hair lines, may look suitable on screen but printed out look too thick.
  • Last line needs re-thinking other contrasts work through the use of Garamond and Knockout but the last line 'Without terror great' it's not a comparison therefore the design does not work, needs to be altered or altogether changed.
  • Kerning needs to be tightened on the Garamond lettering, between the uppercase and lowercase, too wide at the moment.


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