Whynotassociates.com

www.whynotassociates.com

Visited why not associates.com which showed work from Gordon Young who works on typographic pavements.
His work is fresh and beyond ordinary making it interactive which draws people in, usually as soon as people see something that is interactive and different they will draw to it. I particularly like the 'Walk of Wishes' the placement of the slabs create a flow that you follow when reading, also with a variety of sizes, making certain ones stand out more than others, rather than a long list of text it as been broken up in sections, so all the text is there it just looks more approachable and interactive. Also the 'Typographic trees' caught my attention and found it quite ironic that they are using the source of paper to place his typography on so in a way it is still ruining trees?

However the main element I noticed was the type used, usually you would associate trees to be flowing in the wind and quite light and free yet Young has used a contemporary tall fixed width sans serif typeface which resembles the complete opposite, but it works, the type used relates to the strong body of the tree seeing as it is just the trunk used not the flowing branches and leaves which you would use a more flowing maybe calligraphic

typeface.

 

www.gordonyoung.net
     

My own image

'Bankside Walkway'

On a recent trip a came across these designs along Bankside, the words and type lead you on through a long phrase, which again links to that idea of interactivity drawing in the viewer as it did with me. They contracts between raised and cut out lettering defining the two pieces. I think the ideas is as majority of people walk down the bankside this is easy to walk along side this and subconsciously read it as you walk along.