Comedy Carpet - Creative Review

www.creativereview.co.uk

Latest issue of Creative review (September issue) features Gordon Young's and why not associates Blackpool Comedy Carpet.  the carpet is situated on the seafront near the Blackpool tower with sketches and phrases from various comedians who have performed in Blackpool. The letters are made from granite and concrete and set into slabs. A trend i am noticing at the moment is the use of tall condensed typefaces like 'knockout' and 'Portishead Dummy' fixed width and quite dominant, only used in uppercase. The likes of V magazine, The new Weetabix television advert and fashion billboard. It seems to work with any subject that attempt to be 'out there' and show off a new trend. Although Weetabix wouldn't be classed as a new trend, I think the idea behind is to relate to modern day family life and the chaos of mornings.

Blackpool Comedy Carpet.
My initial thoughts of this was how clever the idea of positioning the type on the floor and in such a large scale, you cannot miss it so whether your interested in it or not, you are guaranteed to look at it if you were walking by. My connotation of this was some of typefaces used look quite circus like, slab serifs which instantly made me think they would be comical rather than formal information. Also using a variety of typefaces expresses different tones, and the scale of them show punch lines in large and other lines in a small format. The great thing about this design is you do not know where to look but it excites you as so many things are jumping out at you. The different types used reflect a certain comedian so it suits their style of their tone of voice which is important to focus on. The kerning of the text is quite tight in some cases helping the flow of the words, almost creates the right speed to read it in? 
The example in the picture to the left 'Just like that' the fact that it only contains 3 syllables, setting it out under each other, automatically i read it quite loud and short and sweet.
I am going to annotate the poem to get a full understand on the poem and what i want people to see it as, do i want to keep it classic? or change it so it's more approachable to the modern society gathering a larger audience?