Emigre - Rudy Vanderlans and Zuzana Licko, emigre was dutch for immigrant, Licko designed the famous Emigre typeface featured to the left. "Although showcasing work of unheard of artists, immigrants, and new graduates, the aspect of Emigre that truly made waves in the design world was the layout and type choices that rejected traditional grid structures, ideas of legibility, and aesthetics. Vanderlans preferred organic grid structures that reflected his enthusiasm toward the contents. Computerized page composition gave him the flexibility to reinvent the look of the magazine with every issue.Emigre emerged at a time when technology was changing design forever and the magazine sizzled with this energy and excitement." (www.kingygraphicdesignhistory.blogspot.com)Similar typography has been developed and being used in current design such as, first that popped into my head was the logo for 'ASK' restaurants which uses the same tall box like thin type. My connotation of this type reflects class, high end? also 'Gap Clothing' logo uses a similar structure but a serif version, the style looks classy and formal, it's an elegant type.
Another example I found really inspiring and slightly familar. This poster "The best of jazz' designer by Paula Scher in 1979. I love the use of scale in this design and the dynamic lines used for the composition of the text. As I keep saying this style and type choice has come back into graphic 'fashion' being used regularly in all kinds of design. At the time of this piece it was seen as 'radical' through the positioning of the text, this was during the post modernism movement. the style was imaginative and not structured, their idea of contemporary and playful design.
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